Sunday, October 25, 2015

Canterbury Tales

For this Blog I have a Freebie due to my attendance of the outdoor performance at the NC Art Museum.  The performance was spectacular and was very well done with the perfect mix of theatre of cruelty as well as light comedy to clear the air(from all the fracking pollution).

Sunday, October 11, 2015

Deadly Sin Advertisement


Ad From: Carls Jr.
Time: 2014

This advertisement does not attempt to hide the deadly sin that it uses.  In this advertisement the deadly sins of lust, greed, and gluttony.  Upon looking at this add it is obvious that the advertisers use this ad in the little picture the Carls Jr. (also known as Hardees on the East Coast) is trying to persuade their audience, whom are hungry Americans, that this burger is the perfect burger and that it is delicious in every way.  In the larger picture this photo is associated with sex and with being masculine.  This is shown through the text, it states, "She'll tell you size doesn't matter. She's lying".  This along with a sexy photo of Paris Hilton gives the audience the feelings of lust, want for the burger and Paris, Greed to have her all to themselves, and also gluttony the need to have the entire burger, which is more than any person should eat.

The audience, as previously mentioned, are Americans that are hungry or whom are attracted to women like Paris Hilton.  This audience could be anyone who has around 10 dollars to afford the meal or anyone who can simply make it to a Hardees or Carls Jr.  The culture would be one where the majority of the citizens enjoy red meat.  This is because this advertisement would not bode well in India where a majority of the population does not consume red meat.  Also, it is likely a culture that allows and enjoys women nudity.  In the middle east this may ad may not be a good choice because revealing this much of a woman and putting the woman into a power role would not go over well with the population.  Also, the allusion to penis size makes it is obvious that the audience is meant to be men.

The creator of this ad uses layout, language, and image to show off their product.  The use of the photo of an attractive model who is scantly clad holding a cheeseburger with the words "She'll tell you size doesn't matter. She's lying" are specifically used to arouse the audience and  to have the audience members associate sex and lust with their product, which is a cheeseburger.  This plays into the stereotyped idea that only men eat large cheeseburgers.  This is shown through how the model is a woman.  She is being used to target the men, proving that this is a "manly" burger and should be viewed as so.  This no longer conforms with society and the ideas of who loves who, but in the context of this add and the allusion to penis size it is obvious that the audience is meant to be men.